With over 50 million users worldwide spread over 190 countries, Tinder is one of the most recognizable and accessible apps on the planet. Last year, Tinder’s revenue was just shy of 1.2$ billion. And estimators value the company in the region of $10 billion.
What is Tinder?
Launched in 2012, Tinder quickly became a frontrunner in the online dating app revolution. With its sleek design and celebrated ‘swipe’ feature, the app achieved near-instant success.
Geolocation is central to Tinder’s matchmaking efforts. Users are shown pictures of possible ‘matches’ in their immediate geographical area. If they like what they see, a swipe right indicates their interest – and one to the left equates to rejection. When two users mutually swipe right for each other, Tinder invites them to start a private conversation. Upwards of 55 billion matches have been made on the app in this simple way.
Tinder is part of Match Group Inc – a business group that dominates the global online dating market. Hinge, PlentyOfFish, and OkCupid are just a few of the brands that make up its impressive portfolio.
Match Group Inc’s revenue increased by % year-on-year in the third quarter of 2020. A sign that the online dating industry has responded effectively to the challenges presented by Covid-19. March 29th – early in the pandemic – was the most swiped day in Tinder’s 8-year history! The total: over 3 billion swipes.
How to make a dating app like Tinder?
Building a dating app to rival an industry giant like Tinder is no easy feat. There is a long to-do list. However, establishing Tinder’s key features is a good place to start:
- Search functionality filters. When using a dating app, it helps to search se taste! Tinder allows users to search for prospective matches based on different parameters: gender, age, and location.
- Customizable user-profile. How else are users supposed to stand out from the crowd? On Tinder, you can add a selection of photos and key information (like your educational history and current job). There is also the option to link your Spotify and/or Instagram account.
- Like. Users swipe right on a profile to ‘like’ it – and then comes the nervous wait to see if their gesture is returned!
- Super likes boosts. Two features that statistically increase a user’s chances of finding a match. A super like indicates somebody is *really* fond of another user. By purchasing a boost, a user increases his/her visibility for the next 30 minutes – raising profile views by up to 1000%.
- Private chat. As aforementioned, after users have matched they are presented with the opportunity to begin chatting in private.
- Geolocation-based suggestions. Tinder tracks the location of its users via GPS caffmos coupon signal. This allows it to suggest a stack of potential matches within geographical proximity. Passport – a premium feature – gives users the ability to temporarily alter their location and connect with people across the world.
- Swipe feature. The now infamous ‘swipe’ feature is at the heart of Tinder’s quick and efficient approach to online dating. But competitors have been quick to incorporate the ‘swipe’, with established apps like Bumble accused of copyright infringement.
App-building requires a broad spectrum of technical skills. You can also call a Spectrum phone number to get info about their Mobile apps. So, it is essential to hire a team of professionals who specialize in different areas of the app-building process. A standard app development team should include:
- Project Manager. Responsible for overseeing the app’s development from an idea to a commercially viable product. Always has an eye on the budget and ensures the team meets their short and long-term targets.